Beauty Meets Tech: The Story Behind Pinkalulu’s Glow Revolution

By Gelainza Kong, Chief Inspiration Officer at Pinkalulu

 

What happens when bold vision meets beautiful purpose?

You get Pinkalulu.

We’re more than a beauty brand. We’re a movement on a mission — to simplify beauty, empower self-expression, and create real, sustainable income opportunities for everyday individuals who dare to dream bigger.

And it all began with a man who had every reason to stay in the boardroom — but chose to glow in a new direction instead.

 

💼From SGX Boardrooms to Beautypreneurship

Meet Victor Neo — a trailblazer in every sense of the word.

In his early 30s, Victor made history as one of the youngest Group CEOs and Deputy Board Chairmen of a Local Tech firm, listed in the Singapore Exchange (SGX). Over two decades, he led major regional expansions, spearheaded digital transformation in tech, and built a company that went public in under nine years — a feat few ever accomplish in a lifetime.

But in 2023, after exiting the very tech organisation he founded, Victor made an unexpected yet purposeful pivot:

He stepped into the world of beauty and wellness.

 

Why?

Because behind the executive titles and boardroom wins, there was a creative visionary who believed that beauty should be accessible, income should be empowering, and that people deserve a platform that uplifts both their skin and their spirit.

 

🌸 The Birth of Pinkalulu — Beauty with a Bigger Why 

Pinkalulu, a brand where modern skincare meets mindful self-love, and where products aren’t just products, but portals to unlimited possibilities.

Our Glow Serum, the brand’s debut product, reflects that exact belief:

Beautifully formulated, scientifically backed, and easy to use — for busy women, dreamers, hustlers, and everyone in between.

But we didn’t stop at skincare.

Victor saw a much bigger picture: the rise of the creator economy, the power of social selling, and a growing desire for people — especially women — to earn with authenticity and passion.

So, Pinkalulu became more than just a product line.

It became a platform.

A community.

A first-of-its-kind beauty-business opportunity.

 

💕A New Era of Beauty & Income Begins 

We’re building something revolutionary:

A hybrid beauty business model where beauty lovers, skincare advocates, and everyday users can turn their passion into steady streams of income — simply by sharing what they love.

With zero complicated inventory, no high capital needed, and an ecosystem of training and mentorship — Pinkalulu’s Social Seller Program is redefining what beauty entrepreneurship looks like in 2025 and beyond.

Whether you’re a stay-at-home mom, am avid content creator, a student, or someone working a 9-5 with a side hustle dream transition — you belong here.

 

🥂 Rewrite Your Story With Us 

Pinkalulu is not just skincare.

It’s a glow-up in every area of your life.

We invite you — the dreamers, the doers, the bold and the beauty-obsessed — to be part of our founding circle. Whether you’re looking to glow up your skin, your confidence, your income, or all three — we’re building the future with you.

Because when beauty meets purpose, lives change.

And at Pinkalulu, we’re just getting started.

💫 Join the Glow Movement and [Become a Pinkalulu Beautypreneur]

Be among the first to represent Pinkalulu as a Founding Ambassador or Beautypreneur.

Tap into our smart-selling model, receive early product access, and grow your own beauty business your way.

🔗 Follow us @pinkalulu.official on Instagram & TikTok for more brand stories, behind-the-scenes, education, and glow hacks.

#Pinkalulu