2025 Skincare Trend Report: What’s In & What’s Out for Glowing Skin

By Gelainza Kong, Chief Inspiration Officer at Pinkalulu

 

Hey, glow girl

If your bathroom shelf is looking messy and you’re not quite sure which serum, toner pads, or snail mucin soaked sheet mask your skin really needs — pause.

2025 is shaking up skincare in all the right ways, and I’m here to spill the tea (and maybe a few drops of glow serum) on what’s IN, what’s OUT, and how to glow smarter this year.

Let’s dive in, shall we?

 

IN: Skin Streaming

You heard it here first: less is luxe in 2025.

Tired of overwhelm? “Skin streaming” is the new beauty trend— it’s all about curating a simple, effective routine with just a few multi-tasking heroes. No more 10-step routines. No more layering 5 serums at once. Just glow-up logic that values your limited time and your skin.

It’s exactly why we created Pinkalulu Glow Serum for the busy people, which does the heavy lifting of brightening, hydrating, clarify skin tone, and eliminating pigmentation and dullness — all in one bottle.

 

❌ OUT: Over-Exfoliating & Product Hoarding

Harsh scrubs and acid overloads? Babes, it’s 2025. We’re done bullying our skin. The trend now is barrier care — protecting your microbiome and choosing ingredients that nourish, not strip.

Let’s leave that chaotic beauty #shelfie in 2024 and embrace skincare minimalism that actually works.

Pinkalulu brings high performing & hybrid solutions to your everyday life.

Tip: Stick to gentle, brightening actives like 4% niacinamide, alpha arbutin, and glutathione — exactly what we formulated into our serum, because you don’t need 8 different serums to mess up your skin or life.

 

IN: Glow That Comes from Within

We’re not chasing glass skin anymore. We’re going deeper — it’s about radiance that reflects how you feel inside.

Hydration. Self-care. Gut health. Sleep. Workout. All of these matters. We’re treating skincare like a holistic ritual, not a sprint.

Beauty Rituals We’re Loving in 2025:

• Warm water with lemon to start the day
• Mindful skincare application (yes, your serum deserves 30 seconds of zen)
• A 3-minute glow meditation — light a candle, breathe, smile

 

❌OUT : Trendy Ingredients, just hype

2025 is the year we say NO to trendy ingredients with zero backing. We are smarter than ever. We want proof, clinical results, and science that serves you.

At Pinkalulu, we obsess over ingredients that are proven to work on Asian skin tones, melanin-rich skin, and sensitive skin types. Every ingredient in our Glow Serum is chosen for a reason — less is more.

 

IN: Skin Confidence > Skin Perfection

Filters are fading. Authenticity is winning. This year, we’re done trying to “fix” our face — and instead, we’re celebrating it.

Dark spots? Normal.

Pores? Real.

Hyperpigmentation? Totally treatable — no shame.

You are not your flaws — you’re a beautiful force.

 

❌OUT : Laziness & Skin Neglect

2025 is the year we stop being lazy and inconsistent with our beauty regimen yet expecting to look good and age well.

You don’t need 10 steps or extra time. What you need is be committed to your goal of healthy skin. It’s only 3 minutes everyday, to feed your skin. Just like your body, your skin will glow with the right nutrients for repair & renewal.

 

Ready to Glow the 2025 Way?

Here’s your beauty bestie-approved checklist for the new year

• Simplify your routine (3-4 steps max)
• Choose multitasking skincare with active ingredients that do the work
• Focus on hydration, lifestyle, and emotional wellness Say no to harsh trends, yes to healthy skin
• Start with a product that gets results — say hello to Pinkalulu Glow Serum

Pinkalulu is here to cheer you on every step of the glow journey — from Day 1 of your serum application to the day you look in the mirror and think, “Wow. That’s me.”